Consumer & Retail

Ellex Klavins represents top domestic and international businesses in the wide array of legal matters related to the consumer products and retail industry. We have the largest specialized team with the most experience and best track record. Our experts provide practical advice and assistance ranging from strategic planning of transactions to negotiation and implementation of contracts and contract management. We have also forged strong links with the regulatory authorities, which prove to be an indisputable advantage for our clients.
Key projects in the field

Key contacts

Liga Merwin

Managing Partner

Head of EU & Competition Practice
+371 6781 4848
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Sarmis Spilbergs

Associate Partner

M&A and Regulatory
Head of Technology, Media and Communications practice
+371 67814856
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What's new in field
Ellex advises Selecta in the sale of Selecta’s Baltic operations
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Key projects in the field

Ellex Klavins successfully reorganizes AS Gutta and SIA Spilva (SIA Orkla Foods Latvija now)
In late 2015 two companies – SIA Spilva and AS Gutta – were successfully reorganized, i.e. merged into a single legal entity, which now operates as a single company under name SIA Orkla Foods Latvija.
 
Law Firm Ellex Klavins was involved throughout the reorganization process and provided full range of legal services in all matters related to reorganization. It also provided help with drafting of all necessary corporate documents. The reorganization was successfully registered with the commercial register on 30 December 2015, according to the schedule. Partner Raimonds Slaidins and Senior Attorney Maris Brizgo represented Ellex Klavins’ team in this project.
 
“It was a major challenge for our law firm to complete the reorganization process at such a short notice – in just 5 months. We proved that we can do it, Ellex Klavins expert Maris Brizgo comments.
Ellex Klavins advised Lavazza on the acquisition of coffee brand Merrild
Ellex Klavins Riga office advised Italy’s leading coffee roaster Lavazza on the acquisition of coffee brand Merrild from D.E. Master Blenders 1753.  By selling the Marrild brand, D.E. Master Blenders is seeking to comply with conditions set by the European competition authorities for approval of its merger with Mondelez's coffee business.
 
Ellex Klavins worked in cooperation with Danish law firm Bruun & Hjejle to provide the legal support required for successful completion of the transaction. This work included the performance of a due diligence investigation, as well as advice on corporate, employment and competition matters as they related to the transaction. The Ellex Klavins team was led by partner Raimonds Slaidiņš and associate Reinis Sokolovs.
 
Denmark's Merrild generates more than 90 percent of its revenues through its roast and ground businesses, and recorded net sales of around 35 million euros last year.
 
Established in 1895, the Turin-based company Lavazza has been owned by the Lavazza family for four generations. Lavazza is one of the most important roasters in the world, a leader in Italy with a 44.9% share of the retail market in value.
Our team represented the Coca-Cola Hellenic Bottling Company in a process of the creation of a nationwide joint venture
This highly complex project involved the creation of an operator of a deposit system for handling packaging-waste derived from beverages. It had several competition law issues related to a possible formation of a monopoly. The project involved various stakeholders, including Coca-Cola Hellenic Bottling Company (CCHBC), represented by our team. The other parties were not only a different association of producers of non-alcoholic and alcoholic beverages, but also retailers and the Latvian Ministry of Environment and Regional Development.